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We specialize in evaluating your business and helping you determine the best way to use the internet to meet or exceed your goals. We do an executive level review to understand your business, provide recommendations for social media, websites, search, email, and testing, and provide full development/technical implementation depending on your needs. Complete List of Services

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Our Experience: Our team has been succeeding online since the internet was just catching on. We’ve produced results for start-ups, an iconic global brand, and everything in between.
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Usability as a Differentiator

As I’ve discussed in past posts, many companies are finally starting to realize the value of usability as a differentiator. Although there is infinite room for improvement across all industries, I’ve recently enjoyed using one seriously improved experience solely based on better usability. I have a bank account that rebates all ATM fees so I don’t [...]

How Much Website Testing is Sufficient?

With the emergence of usability and testing as a top priority for online business (finally), I’ve been disturbed by some of the basic functionality problems I’ve encountered online lately. Most of the time, I find issues that would seemingly be resolved after an average quality assurance process and would definitely be resolved after less than [...]

3 Web Essentials for Local Businesses

Lately, I have talked with several local business owners that had never heard of several potential business sources that I consider essential. These are very intelligent and busy people that simply don’t have time to keep up with the latest internet trends so I don’t fault them. However, any local business that is not in [...]

Have We Reached the Privacy Frontier?

Does it seems like news of companies overextending their welcome to user data and the resulting consumer backlash is reaching the boiling point? In December, Google’s CEO, Eric Schmidt said “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” – Google chief: Only [...]

Is Your Email Ready for Mobile?

When was the last time you looked at your emails on a mobile device? According to a 2007 Marketing Sherpa study, 64% of key decision makers read their email on mobile devices. You can bet that number has gone up since 07. If you’re email isn’t easy to use on a mobile device, you’re losing [...]

How much of your website traffic arrives on your homepage?

I often see discussions about improving website conversions start with the homepage. However, in many cases that is not where visitors start their process with the site. If secondary pages are indexing well on search engines, visitors may enter your site through a wide range of pages. In fact, some websites have less than 20% [...]

Email Blast: A Phrase That Won’t Die

Is anyone else tired of hearing people who are supposed to know something about marketing use the phrase “email blast?” I thought it was going away five years ago. A client recently sent me a checklist of what they were supposed to do about a new vendor product. I screamed in agony when I saw: [...]

4 Problems to Avoid with Web-Based Forms

I recently moved and as everyone knows, moving is a terrible experience. I was hoping one of the easier tasks would be updating my address on the websites of banks, magazines, etc. I sat down planning to spend about 30 minutes and be finished, but an hour later I should have known better. Here’s a [...]

Are you Rewarding Your Email Subscribers For Taking Action?

How often does it really pay off for readers to take action on your email? A recent Monday Morning Memo did just that, providing a $700 discount on an upcoming class for people who responded to a previous request for short answers to three questions: http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1823 Scroll to “Do You Remember the 3 Questions…” Responding was free, beyond [...]

Can Social Media Find a Working Business Model?

In yesterday’s Wall Street Journal, there was an article about how new internet companies are a poor investment: http://online.wsj.com/article/SB124784696163158721.html All the big players have huge audiences and some have proven they can keep traffic coming back for more. The only problem is that none of them make money. As an internet user who never views an ad [...]

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